bank of america pinterest
“Banks and Pinterest go together like lamb and tuna fish.” - Zachary Ehrlich, MyBankTracker.com Some may question the business case for a financial services brand to align with a site bursting with images of couture bridal gowns and gourmet grilled cheese sandwiches, but we knew if we built it- they would come. And they did. In Q4 of 2014, Better Money Habits ranked 2nd out of Pinterest’s 50 beta partners. The Better Money Habits page is outperforming lifestyle brands and beating engagement benchmarks by 2x. Maybe lamb and tuna go better together than we thought.
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